Understanding Digital Product Passports in the Toy Industry

Discover how Labellink's Digital Product Passports enhance toy safety and sustainability while offering advanced features like AI-assisted information access and integrated e-commerce capabilities.
Digital Priduct Passports in the toy industry.

As sustainability and consumer safety become increasingly important, the European Union is introducing the concept of Digital Product Passports (DPP) for various product categories, including toys. The new EU Toy Safety Regulation, which will be fully enforced by 2027, mandates the implementation of these digital passports. Here’s a clear explanation of what Digital Product Passports are, their requirements in the toy industry, and how Labellink can help you meet and exceed these requirements.


What are Digital Product Passports?

A Digital Product Passport (DPP) is a digital record that provides comprehensive information about a product’s safety, compliance, and sustainability attributes. For toys, this means replacing the traditional EU declaration of conformity with a more accessible, data-rich format.

Key Requirements for Digital Product Passports in the Toy Industry

The upcoming EU regulations specify several key requirements for the DPPs in the toy industry:

  • Comprehensive Product Identification: Each toy must have a unique and detailed product identification code, encompassing various identifiers such as batch numbers, production dates, and material compositions to ensure precise traceability​ (Führende Europäische Kanzlei – Noerr)​​ (SGSCorp)​.
  • Detailed Manufacturer Information: Beyond the basic name and contact address, manufacturers must provide an extensive company profile, including operational certifications, production facility details, and compliance history​ (Führende Europäische Kanzlei – Noerr)​.
  • In-depth Safety and Compliance Data: This includes detailed reports on safety tests, chemical compositions, potential hazards, and mitigation strategies. The data must cover all substances of concern, their concentrations, and compliance with various international safety standards​ (Führende Europäische Kanzlei – Noerr)​​ (SGSCorp)​.
  • Elaborate Sustainability Attributes: Detailed information on the product’s lifecycle, including durability metrics, repairability scores, recyclability percentages, and carbon footprint analysis​ (European Commission)​​ (SGSCorp)​.
  • Advanced Accessibility: The DPP should be accessible via multiple platforms (e.g., QR codes, NFC tags) and maintained in a central registry that ensures data integrity and long-term availability. The accessibility features should also support multi-language options to cater to a diverse consumer base​ (European Commission)​​ (Führende Europäische Kanzlei – Noerr)​.
  • Long-term Data Retention: The DPP must remain available in the digital registry for at least ten years after the last toy of that model is placed on the market, ensuring historical data for future reference​ (Führende Europäische Kanzlei – Noerr)​​ (SGSCorp)​.
  • Integration with Circular Economy Initiatives: The DPP should align with broader circular economy policies, detailing end-of-life options, material reclaim processes, and manufacturer take-back programs​ (European Commission)​.

These passports are designed to help consumers make informed purchasing decisions, facilitate repairs and recycling, and improve transparency about the environmental impact of products.


The Shift Towards QR Codes and GS1 Standards

The retail and supply chain industries are increasingly adopting QR codes and GS1 standards to enhance product traceability, inventory management, and consumer engagement. QR codes provide a simple and effective way to access detailed product information by scanning with a smartphone, while GS1 standards ensure global interoperability and data accuracy.

Why Plain QR Codes to Websites Won’t Satisfy Digital Product Passport Requirements

Linking plain QR codes to websites will not satisfy the comprehensive requirements of Digital Product Passports for several reasons:

  1. Limited Data Scope: A simple QR code linked to a website typically offers limited information. DPPs require extensive data, including safety, compliance, and sustainability attributes, which cannot be fully captured on a standard website page​ (European Commission)​​ (Führende Europäische Kanzlei – Noerr)​.
  2. Data Security and Integrity: Digital Product Passports must ensure the integrity and security of the data. Plain websites can be easily altered or hacked, compromising the reliability of the information provided. DPPs, on the other hand, are stored in a secure central registry compliant with EU Commission standards, like Labellink, ensuring that the data remains accurate and tamper-proof​ (Führende Europäische Kanzlei – Noerr)​.
  3. Regulatory Compliance: The DPP regulations mandate specific formats and data structures that go beyond simple web pages. This includes detailed product identifiers, manufacturer profiles, and comprehensive safety and compliance reports, all of which need to be systematically encoded and accessible in a standardized manner​ (European Commission)​​ (SGSCorp)​.
  4. Long-term Availability: Websites may change or go offline over time, leading to loss of data. DPPs require data to be available for at least ten years, ensuring that the information is accessible long after the product has been sold and used​ (Führende Europäische Kanzlei – Noerr)​​ (SGSCorp)​.
  5. Enhanced Consumer Interaction: DPPs offer advanced interactive features such as item comparison, access to user manuals, and options to buy parts and accessories. A plain website lacks the capability to provide these interactive and value-added services effectively​ (European Commission)​.


Labellink: Your Comprehensive Solution for Digital Product Passports

Labellink offers advanced solutions for creating and managing Digital Product Passports that not only meet but exceed EU requirements. Our platform is designed to provide a seamless and robust experience for manufacturers, importers, and consumers alike.

Key Features of Labellink’s Digital Product Passport Solutions

  • Digital Product Passports: Comprehensive digital records for safety, compliance, and sustainability attributes.
  • Centralized Product Information Management (PIM): Manage your product information centrally and use it across various channels like your website, Amazon, catalogs, etc.
  • GS1 QR Codes: Implement QR codes compliant with GS1 standards for retail and supply chain applications, ensuring global interoperability and data accuracy.
  • AI Assistant: An intelligent assistant to help manage product information efficiently, ensuring accurate and up-to-date data.
  • Advanced Traceability: Track and trace products throughout their lifecycle, providing a transparent history from production to end-of-life.
  • Accessibility and Translations: Ensure your product information is accessible in multiple languages and markets, enhancing global reach and compliance.
  • Multimarket Features: Tailor your product information to meet diverse market requirements, ensuring compliance across different regions.
  • Interactive Features: Allow consumers to compare items, buy parts and accessories, and access user manuals easily, enhancing user experience and engagement.
  • Enhanced Consumer Interaction: Facilitate better consumer engagement with comprehensive product details and support features, building trust and loyalty.


Beyond Compliance: Labellink Digital Labels

While Digital Product Passports are fully regulated and focus on providing essential compliance and sustainability information, Labellink’s Digital Labels offer additional flexibility and functionality:

  • Marketing Content: Labellink Digital Labels allow you to include rich marketing content alongside compliance information, helping you promote your products more effectively.
  • AI Assistant: Enhance your Digital Labels with AI-powered features that can assist in managing and updating product information.
  • E-commerce Functionalities: Integrate e-commerce capabilities, enabling consumers to purchase parts and accessories directly from the label.
  • Smart Alerts: Set up smart alerts for recalls, safety updates, or new product features, keeping consumers informed and engaged.
  • Interactive Features: Provide a more interactive experience with options for item comparison, access to user manuals, and more.

Why Choose Labellink?

By choosing Labellink, you’re not just complying with the basic requirements. You are leveraging a state-of-the-art platform that enhances your product’s value proposition, improves consumer trust, and ensures long-term sustainability. Our solutions provide:

  • Improved Access to Information: For example, AI provides a modern and preferred interface for accessing detailed product information.
  • Streamlined Compliance: Easy adherence to all regulatory requirements.
  • Improved Consumer Trust: Transparent and accessible product information builds consumer confidence.
  • Sustainability: Promote and verify your sustainability claims effectively.
  • Operational Efficiency: Simplified and efficient product data management processes.

In conclusion, the shift towards Digital Product Passports represents a significant step forward in product safety, sustainability, and consumer transparency. Labellink stands ready to support you through this transition, offering cutting-edge solutions that ensure you stay ahead of the curve.