Digital Product Passport Backoffice

Labellink stands as the market’s most extensive and comprehensive Digital Product Passport backoffice platform.

QR CodeBridge™

With Labellink, QR codes never lead to outdated or removed content. This reliability is powered by Labellink CodeBridge™, our dedicated QR code link management system that acts as an intermediary between each QR code and its corresponding content.

Here are some of the orther popular features:

  • GS1 standards data encoding enhance efficiency and transparency throughout the entire supply chain;
  • The ability to print QR codes now and add content later;
  • Customization options for QR code settings, including image format, size, QR code version, error correction level, encoding mode, color, and logo integration;
  • Bulk editing capabilities;
  • Easy-to-use tools to find, filter, and sort QR codes efficiently.

Product Information Management (PIM).

Labellink PIM software, modern and super user-friendly, centralizes and manages all product data to ensure accuracy, consistency, and distribution across various channels.

  • Template Design and Management: Pre-designed and customizable templates for various types of labels.
  • Drag-and-Drop Interface: User-friendly interface for easy layout and design adjustments.
  • Dynamic Content Fields: Ability to insert dynamic content that can be automatically updated from databases or external sources.
  • Barcode and QR Code Integration: Tools to generate and incorporate barcodes and QR codes into labels.
  • Multimedia Support: Options to include images, videos, or audio clips in digital labels.
  • Multi-Language Support: Facilities for creating labels in multiple languages.
  • Bulk Editing and Generation: Capabilities to edit and generate multiple labels simultaneously.
  • Data Import and Export: Support for importing data from and exporting labels to various formats (e.g., CSV, XML, JSON).
  • Version Control: Tracking of edits and changes to label designs and content.
  • Approval Workflow: System for reviewing and approving label changes before publication.
  • User Role Management: Management of access permissions for different users and teams.
  • Print-Ready Export Options: Ability to export labels in formats suitable for professional printing.
  • Custom Font Support: Support for custom and branded fonts in label designs.
  • Color Management: Tools for precise color selection and consistency across labels.
  • Dynamic Sizing and Scaling: Automatic adjustment of label size based on content volume or container size.
  • Regulatory Compliance Tools: Features to ensure labels meet industry-specific regulations and standards.
  • Accessibility Features: Considerations for making labels accessible to all users, including those with disabilities.
  • Integration with External Databases: Capability to connect with external databases for real-time data fetching.
  • API for Custom Integration: APIs for integrating the e-label editor into existing systems or workflows.
  • Real-time Collaboration: Facilities for multiple users to collaborate on label design and content in real-time.
  • Undo/Redo Functionality: Options for quickly reverting or repeating changes.
  • Cloud Storage and Backup: Cloud-based storage for labels and designs with backup capabilities.
  • Search and Filter Options: Tools for easily finding and organizing labels.
  • Customizable Metadata Fields: Ability to add and customize metadata fields for better organization and searchability.
  • Mobile Responsiveness: Adaptability of the editor and labels for mobile device viewing and editing.
  • Analytics and Reporting: Insights into label views, interactions, and other metrics.
  • Secure Access and Encryption: Ensuring data security and privacy through encrypted access and storage.
  • Notification System: Alerts for updates, approvals, or changes in label status.
  • Feedback and Commenting Tools: Means for users to leave feedback or comments on label designs for review.
  • Sustainability Tracking Features: Options to include information or certifications related to sustainability or ethical sourcing.

Multimedia Design Editor.

The Labellink Visual Editor enhances digital label content creation with a focus on visual storytelling and brand engagement, complementing the Data Editor’s efficiency in standard information presentation. It enables the crafting of rich, immersive content like Creator and Brand Stories for a more interactive experience.

  • Rich Media Integration: Embed high-quality images, videos, and audio clips directly into e-labels, making each story vivid and engaging.
  • Background Overlays and Video Backgrounds: Create dynamic and visually appealing backgrounds to enhance the storytelling experience.
  • Dynamic Widgets: Utilize widgets that pull live data from external sources to keep e-label content fresh and updated automatically.
  • Interactive Carousels and Sliders: Display products, testimonials, and brand milestones in a format that encourages user interaction and exploration.
  • Advanced Typography: Access an extensive selection of fonts and typographic controls to convey stories with the desired tone and style.
  • Custom Styling Options: Adjust colors, margins, borders, and animations for each element to perfectly align with the brand’s visual identity.
  • Responsive Design Controls: Ensure optimal viewing on all devices, allowing stories to adapt to screens of any size for a universally great user experience.
  • Accessibility Features: Make e-labels accessible to everyone, adhering to best practices for inclusivity.
  • Global Settings for Brand Consistency: Apply consistent brand styles across all e-labels to maintain a cohesive visual identity throughout.
  • Real-Time Collaboration Tools: Enable multiple team members to work on e-label projects simultaneously, fostering teamwork and ensuring consistency across designs.

AI features.

Labellink harnesses AI to streamline e-label management, offering features that automate, optimize, and creatively enhance digital labeling processes.

Data Learning

Labellink automatically scans your data, learning from it to provide dynamic answers and smart info tailored to users.


Automated, AI-driven translations ensure e-label accessibility across global markets.

Smart Features

AI enhancements like auto-tagging and content categorization streamline e-label management.

Text Writing

AI generates engaging, relevant text content for e-labels based on predefined criteria.

Image Editing

AI-powered tools enable quick, efficient edits to images for consistency and quality in e-labels.

Image Generation

Generate custom, high-quality images for e-labels using AI based on brief descriptions.

Image Optimization

AI optimizes images for faster loading times and improved visual quality on e-labels.

Data Validation

AI ensures accuracy and consistency of product information across all e-labels.

Multi-market & multi-brand.

Labellink offers tailored features to manage and customize e-labels across multiple brands and markets, ensuring accuracy, compliance, and efficiency for importers, distributors, and multilingual audiences.

Multiple Brands

Labellink enables seamless management and customization of e-labels across diverse brand portfolios within a single platform.

Region Specific Info

Automatically adjusts e-label content to include region-specific information, ensuring compliance and relevance in different markets.


Allows adding specific importers for each market or brand, customizing e-labels to meet unique import criteria and preferences.


Enables designation of distributors for different markets or brands, streamlining e-label access and distribution tailored to each entity's needs.

AI Translations

Employs AI for high-quality, context-aware translations, ensuring e-labels are accurately understood in multiple languages.

Google Translations

Integrates Google's translation services to provide quick and effective language translations for e-labels on a global scale.

Manul Translations

Supports manual translation workflows, allowing for expert linguist reviews to ensure the highest accuracy and nuance in e-labels.

Unique Metadata

Enables the addition of unique metadata to e-labels, enhancing searchability and providing valuable insights for each market and brand.

Enterprise-class, easy, safe...

Labellink enhances e-label editing with features designed for easy collaboration, smart content management, and safe publishing, ensuring a seamless workflow for all users.

Revision History

Easily track and revert to previous versions of e-labels, ensuring no change is ever lost.

Safe Recovery

Safeguard your work with automatic backups, allowing for quick recovery of e-labels in any situation.

Audit Logs

Maintain a detailed record of all edits and actions, enhancing security and accountability in e-label management.

Approval Workflow

Streamline e-label updates with a structured approval process, ensuring only verified content is published.


Save e-labels as drafts, allowing for further review and edits before finalization.


Instantly preview e-labels as they would appear live, ensuring accuracy and effectiveness of content.


Test changes in a safe, isolated environment before applying them to live e-labels, minimizing errors.

Bulk Edit

Efficiently apply changes to multiple e-labels at once, saving time and ensuring consistency across your brand.

Schedule Publish

Plan and schedule e-label publications in advance for better content management and timing.

Dashboard Users

Assign and manage system users directly from the dashboard, streamlining user access and collaboration.


Control user access with customizable permissions, ensuring secure and role-appropriate editing capabilities.

User Preferences

Allow dashboard/admin users to set personal preferences, enhancing usability and efficiency in e-label management.

Connect with customers.

Labellink’s suite of features bridges the gap between brands and customers, facilitating direct engagement, support, and personalized interactions through e-labels.


Gather direct customer feedback, fostering engagement and continuous improvement.

Issue Reporting

Enable customers to report issues related to your product or service directly from the QR code scan.

News & Updates

Share the latest news and updates through e-labels, keeping customers informed and engaged.


Highlight promotions on e-labels, driving sales and enhancing customer interaction.


Offer comprehensive support options directly through e-labels, improving customer satisfaction.


Integrate live chat functionalities in e-labels, providing immediate assistance and enhancing customer service.

Live Connect

Establish real-time connections with customers through e-labels, personalizing the customer experience.

CRM Connect

Link e-labels to your CRM system, tailoring customer interactions based on insights and data.

Platform features.

Labellink’s platform is engineered with advanced technical features, including containerization, scalable infrastructure, and robust security protocols, to support efficient, secure, and adaptable e-label management.

Containerized Architecture

Provides isolated containerized instances for enhanced security and performance, enabling unparalleled customization in design and functionality for each client on Labellink.

Cloud Architecture

Leverages cloud-based architecture for scalable, secure, and accessible e-label management from anywhere.


The Labellink Application Programming Interface enables seamless connectivity between Labellink and other business systems for efficient e-label management.


Designed with a scalable infrastructure that adjusts resources dynamically to meet demand, ensuring reliable performance under varying loads.

Smart Data

Utilizes intelligent algorithms to analyze and optimize e-label data for better accuracy and relevance.


Empowers e-labels with detailed metadata for enhanced machine readability, allowing systems to understand and categorize content efficiently.


Embeds microdata in e-labels to provide context and structure to the information, improving machine interpretation and processing.

Data Normalization

Automatically standardizes data formats across e-labels, ensuring consistency and reliability for system integration and analysis.

GDPR Tools

Provides comprehensive tools for GDPR compliance, ensuring e-labels meet data protection and privacy standards.


Offers extensive configuration options for e-labels, enabling customization to meet specific business needs.

Import, Export, Sync

Keeps e-label content synchronized across platforms and devices, ensuring consistency and up-to-date information.


Implements automatic backup solutions to protect e-label data against loss, ensuring business continuity.