Digital Product Passports Made Easy

Labellink provides a complete solution for EU Digital Product Passports, which offer detailed, transparent product information to support traceability, sustainability, and compliance with EU regulations.

What are Digital Product Passports?

Digital Product Passports are digital records that store detailed, reliable information about a product, including its origin, materials, and journey through the supply chain, ensuring transparency, traceability, and compliance with standards.

Like e-labels, but with additional features:

Priority sectors for EU Digital Product Passports.

The EU is introducing Digital Product Passports to promote transparency, traceability, and sustainability in key industries, with regulations under the Sustainable Products Initiative starting from 2026.

Beyond requirements: elevate consumer engagement.

Labellink goes far beyond the basic requirements, transforming Digital Product Passports into powerful tools that work seamlessly for both brands and consumers, enabling beautiful, functional, and engaging consumer experiences.

Tailored information for individual preferences.

In a world swamped with information, scanning a QR code represents a deliberate quest for specific information, standing in stark contrast to marketing materials. This calls for an entirely new approach to delivering information.

Labellink meets this demand by converting plain text into intelligent data, precisely customizable to the information customers seek and their preferred method of reception.

Supersmart AI assistant.

The Labellink AI assistant is readily accessible for every item customers scan, allowing them to inquire about anything related to that item and receive intelligent, instantaneous responses. Users are consistently amazed by the quality of answers provided by the Labellink AI, rapidly making it the preferred method for customer interaction with products.

Remarkably, businesses can deploy this sophisticated functionality effortlessly; the AI autonomously scans and learns product information without requiring any manual input.

Beautifully presented info.

At Labellink, we go the extra mile to present information in a format that is not only easy to consume but also beautiful to look at. Our approach strikes a perfect balance between minimalism and attractive aesthetics.

We offer starter templates for each industry, crafted with meticulous attention to detail. More importantly, we provide a fully customized experience for every client, tailoring the data that forms the information, fine-tuning layouts, and perfecting the design to meet their specific needs.

Everything in 133 languages.

Users can relish the convenience of switching to their preferred language, a feature that encompasses not just the translation of information but also the language used for interacting with the Labellink AI Assistant, the user interface, and all other aspects.

Remarkably, businesses can input information in their language of choice, and Labellink handles all the translations automatically.

Behind the scenes, we utilize the Google Translation API or AI to ensure seamless translation services. Native speakers typically rate Google translations as 7 out of 10, whereas AI-powered translations receive a higher rating of 9 out of 10. This superior AI translation feature is exclusively available in the Labellink Premium and Enterprise packages.

Built-in accessibility.

Labellink provides immediate accessibility features out-of-the-box, ensuring your content is accessible to everyone, including those with disabilities. Beyond these built-in solutions, we also offer specialized content optimization services to enhance inclusivity further.

Focusing on accessibility broadens your audience and elevates the user experience, reflecting a deep commitment to inclusivity. This approach allows individuals with disabilities to fully interact with your content, aligning with best practices and legal standards.

By leveraging Labellink’s services, you ensure compliance with accessibility standards and demonstrate your brand’s dedication to welcoming all users. This approach not only meets current requirements but also positions you well for future updates in digital accessibility norms.

Traceability Explorer

With Labellink’s traceability feature, powered by GS1 standards, consumers can now see the entire journey of their products from manufacturing to sale. This groundbreaking transparency allows consumers to confirm authenticity, trace origins, and access detailed journey information, making every purchase a more informed and trustworthy experience.

Key Features:

  • Instant Verification: Confirm product authenticity.
  • Origin Tracking: Discover where and how your product was made.
  • Journey Overview: Follow the entire product journey from creation to store.
Digital Label traceability example.

Verification & authenticity.

Labellink verification ensures that products and their information are authentic and compliant with industry standards, giving consumers the confidence and assurance they need.

Key Features:

  • Verified Vendor: Vendor authenticity verified by Labellink.
  • Compliant Data: Provided information & data complies with industry standards.
  • Verified Data: The data presented is validated against official industry certificates, compliance papers, authorizations, or related documents.
Digital Labels vrification and certificates.

Serbice & Ownership History

Labellink’s Digital Product Passports provide comprehensive service and ownership history, ensuring complete transparency throughout the product lifecycle.

  • Ownership transfer records: Track and document changes.
  • Service history logs: Keep detailed logs of all maintenance and service actions.
  • Upgrade and modification records: Maintain a clear record of product upgrades and modifications.
Digital Product Passport example

AI user manuals, warranty...

With Labellink, accessing product-related documents like user manuals, warranty info, and compliance details is incredibly convenient. Labellink automatically feeds these documents to the AI Assistant, making the information accessible in a smart, new way. While the original PDF versions are available, there’s more!

Key Benefits:

  • Interactive AI Assistance: Ask questions directly to the Labellink AI Assistant and get instant, precise answers.
  • Personalized Information: The AI presents information tailored to your preferences, in your preferred language and style.
  • Easy Clarification: Ask for further details or clarification on any point, making complex information easy to understand.

Example: Previously, warranty information was often filled with small print and complex legal language. Now, with Labellink, you can simply ask the AI Assistant for a clear, straightforward explanation of your warranty terms. No more deciphering legal jargon—just easy-to-understand answers right when you need them.

Digital Labels: example with user manual

Smart interactions.

When your customers navigate the real world, you can offer them the convenience typically found in the digital realm. Here are just a few examples:

  • Compare scanned items
  • Buy parts or accessories
  • Access user manuals
  • Save and bookmark scanned items
  • Share with friends and initiatle live discussion
  • Send feedback
  • Report issues with products, information or anything else
  • Ask for support via chat or support systems
  • Recieve AI powered answers based on documentation, user manuals, etc.

Bring data into DPPs with GS1 and Labellink.

Labellink uses GS1 standards to integrate accurate, real-time supply chain data into Digital Product Passports, enabling transparency, traceability, and smarter decision-making.

GS1 QR Codes

GS1 QR codes store data and links, used for POS, supply chains, and consumer interactions, offering more than standard QR codes.

GS1 EPCIS Traceability

GS1 EPCIS stands for Electronic Product Code Information Services, a global standard that enables Labellink to track and share detailed product journey data, providing insights into where items are, what happened, and when.

Verified by GS1

Safeguard your brand by verifying authenticity, preventing the sale of expired or recalled items, and eliminating counterfeit products.

Integrations

Labellink integrates seamlessly with third-party systems to read and write data, offering both out-of-the-box and custom solutions.

Automation

Labellink provides APIs and custom integrations with production and printing machines to generate and embed QR codes when labels apply.

Accelerate success with Labellink's one-stop shop.

Labellink is your one-stop shop for seamless transition to GS1 QR Codes, e-labels, and Digital Product Passports.

Software Platform

Comprehensive platform for e-labels, DPPs, product info management, and supply chain.

Services

End-to-end services for digital labeling, including custom development, consulting, support...

Solutions

E-label, Digital Product Passports and GS1 QR code solutions in textile, food, electronics, and more.

Workshops

Spend a day with the top industry expert at your office!
Workshop + consulting + insights!

Pilot Projects

Join a pilot project with Labellink to explore e-labels, Digital Product Passports, and the transition from barcodes to GS1 QR codes.