How AI Can Develop Its Own Personality and Be Truly Intelligent

Integrating an AI assistant on a website is one thing, but properly fine-tuning it to reflect the unique personality and voice of a brand is quite another. Unfortunately, many businesses fall into the trap of merely “splashing” an AI assistant onto their platforms without adequate customization. This can lead to poor user experiences and diminished trust in the AI’s ability to provide quality answers.


What We Did at Labellink

At Labellink, we take a completely different approach. Our AI assistants are not only fully customized but also leverage the rich semantic data within the Labellink platform. This meticulous preparation ensures our AI delivers precise, contextually relevant, and brand-consistent interactions.


Customization Techniques:

  • Customized Tone: Tailoring the AI’s conversational tone to match your brand’s voice, whether formal, casual, or humorous.
  • Adopted to Brand Style: Ensuring the AI uses specific jargon and style unique to your company.
  • Length of Answer: Adjusting responses to be either concise or detailed based on the context and customer preference.
  • Detail Explanation or Straight to the Point: Providing comprehensive explanations or straightforward answers as needed.
  • Clarity in Responses: Programming the AI to answer only when it has a clear and accurate response.
  • Data Source Customization: Configuring answers based solely on local datasets or including common knowledge and internet resources.


The image shows a comparison between two AI responses: the default tone on the left and a humorous tone on the right.


Preparing Data for AI

One of the key elements to making AI truly smart is the preparation of data. Unlike ordinary data that might be found on a typical website, structured semantic data provides a deeper, more nuanced understanding. Here’s how Labellink prepares data to optimize AI performance:

  1. Data Structuring: Information is categorized and tagged with precise meanings, ensuring the AI understands the context and relevance of each data point.
  2. Contextual Metadata: Adding metadata that explains the relationships and significance of various data elements.
  3. Rich Semantic Layer: Incorporating detailed descriptions, identifiers, and context-specific tags that provide deeper insights.
  4. Entity Resolution and Linking: Implementing techniques to resolve and link related entities across different datasets, enabling the AI assistant to provide coherent and comprehensive responses by connecting disparate pieces of information
  5. User Feedback Integration: Establishing mechanisms for collecting and incorporating user feedback into the data preparation process, allowing the AI assistant to learn from user interactions and continuously improve its accuracy and relevance over time.
  6. Quality Metrics Monitoring: Monitoring key performance metrics and quality indicators, such as accuracy, precision, and recall, to assess the effectiveness of the AI assistant and identify areas for refinement or optimization in the data preparation pipeline.
  7. Regular Updates: Ensuring the data remains current and accurate through continuous updates and validations.


Example: Food Product Labeling

To illustrate the importance of semantic data, consider how an AI might interact with a food product label.

  • Ordinary Website Data: If an AI assistant reads a typical product description on a website, it can understand basic information and general context. However, it lacks the depth to discern more specific details.
  • Structured Semantic Data: With Labellink’s semantic data, each piece of information is tagged with its exact meaning. For example:
    • Ingredients: The AI knows which items are ingredients and can provide detailed information about each one.
    • Allergens: The AI can identify allergens and alert users who have specified dietary restrictions.
    • Nutritional Information: The AI can break down nutritional content and explain its relevance to various dietary needs.
    • Sourcing and Quality: Information about the origin and quality of ingredients can be highlighted, adding value for consumers interested in sustainability and ethical sourcing.


Detailed Example: Almond Milk

  • Ingredient Information: The AI can recognize “almond” as an ingredient and provide details such as nutritional benefits, common uses, and potential allergens.
  • Allergen Alert: If a user has indicated a nut allergy, the AI can immediately flag the product as containing nuts and suggest alternatives.
  • Nutritional Analysis: The AI can explain the calorie content, vitamin levels, and how almond milk fits into various diets like vegan or keto.
  • Sustainability Insights: Information about how the almonds are sourced, whether they are organic, and their environmental impact can be included.


What We Learned

Our approach at Labellink has taught us several valuable lessons about AI customization:

  1. Enhanced Customer Engagement: Speaking the customer’s language and using familiar terminology makes interactions more engaging and relatable.
  2. Consistent Brand Voice: Ensuring that your brand’s voice is maintained across all customer touchpoints reinforces your brand identity.
  3. Higher Customer Satisfaction: Personalized interactions lead to higher satisfaction as customers feel understood and valued.
  4. Efficient and Scalable Operations: Tailored AI assistants can streamline interactions with customers, making them more efficient and scalable.
  5. Semantic Data Utilization: Using semantic data provides a rich context for AI, ensuring that responses are not only accurate but also relevant and insightful.


What You Can Do

To replicate our success with AI customization, consider the following steps:

  1. Understand Your Brand Voice: Define the tone and style that best represents your brand. This will be the foundation for customizing your AI assistant.
  2. Leverage Semantic Data: Utilize rich, contextual data to inform your AI’s responses. This ensures accuracy and relevance in customer interactions.
  3. Customize Interactions: Tailor the AI’s tone, style, and response length to match your brand and meet customer expectations.
  4. Prioritize Clarity: Ensure the AI only responds when it has a clear and accurate answer to maintain reliability.
  5. Adjust Data Sources: Configure your AI to use appropriate data sources, whether local datasets, common knowledge, or internet resources, to provide the best possible answers.


By implementing these strategies, you can create an AI assistant that not only enhances customer engagement but also maintains a consistent and reliable brand voice, leading to increased customer satisfaction and loyalty. Labellink’s approach demonstrates the significant benefits of investing in thorough AI customization and leveraging semantic data to deliver superior customer experiences.