Bean & Bean Coffee Roasters’ Success with E-Labels and QR Codes

On the Labellink blog, we delve into an inspiring case study of Bean & Bean Coffee Roasters, a family-owned coffee brand that has made significant strides in enhancing customer engagement through the strategic use of e-labels and QR codes. As a company specializing in innovative digital solutions, Labellink provides insights into how Bean & Bean leveraged technology to connect with their audience on a deeper level, showcasing the potential for other brands to follow suit.


Bean & Bean Coffee Roasters has always placed a strong emphasis on sustainable coffee farming and fair trade practices. Despite their dedication, the brand faced challenges in communicating the rich stories behind their products and their environmental initiatives to customers effectively.

The Challenge

The primary hurdle for Bean & Bean was bridging the informational gap between their ethical practices and their customer base. The brand was on a quest to find an engaging and interactive way to convey their commitment to sustainability and the unique aspects of their coffee blends beyond the capabilities of traditional marketing strategies.

The Innovative Solution

Recognizing the need for a more immersive customer experience, Bean & Bean adopted e-labels and QR code technology to transform their product packaging and in-store displays into portals of engagement. This approach was in line with the types of solutions Labellink excels in providing, emphasizing the importance of integrating physical products with digital content for an enriched customer journey. Through this digital layer, customers could access:

  • Videos from Coffee Farmers: Direct insights into the journey of their coffee, highlighting the brand’s ethical sourcing.
  • Interactive Coffee Workshops: Opportunities for customers to engage with the brand through online educational sessions.
  • Sustainability Reports: In-depth views into Bean & Bean’s efforts towards making a positive environmental and social impact.

Remarkable Results

The implementation of e-labels and QR codes led to impressive outcomes for Bean & Bean Coffee Roasters:

  • Sales Growth: The brand observed a 20% increase in sales, attributed to the enhanced customer experience provided by the QR code-linked content.
  • Improved Customer Retention: A 30% boost in retention rates underscored the success of this initiative in fostering a stronger brand-customer connection.
  • Increased Brand Awareness: The unique digital experiences encouraged customers to share their interactions on social media, significantly raising Bean & Bean’s online profile.

Labellink’s Expert Insight

As experts in the field, Labellink recognizes the transformative power of integrating e-labels and QR codes into product strategies. This case study not only highlights Bean & Bean’s innovative approach to digital engagement but also serves as a blueprint for other brands aiming to deepen their customer relationships and enhance their brand story. The success of Bean & Bean exemplifies how digital solutions like those developed by Labellink can unlock new dimensions of customer interaction and brand loyalty.


Bean & Bean Coffee Roasters’ journey from a traditional approach to embracing digital innovation showcases the vast potential of e-labels and QR codes in creating a more engaging and informative customer experience. At Labellink, we are inspired by their success and are dedicated to helping more brands explore the benefits of digital engagement solutions. Bean & Bean’s story is a testament to the power of innovative technology in bridging the gap between brands and consumers, paving the way for a new era of interactive customer relationships.