Labellink is recognized as the official e-labeling solution for the Wine Stock Market. At the recent annual VinoCom event, Labellink’s presence was celebrated as a transformative step in how wineries engage with consumers and the global market.
Labellink’s Thomas Butorovic, though not a big wine enthusiast, left the event with a big smile. Why? Because Labellink was presented to the wine community as the go-to solution for premium e-labels, ensuring compliance, innovation, and consumer engagement like never before.
Preserving Heritage While Solving Today’s Challanges
While meeting the EU digital labelling requirements is non-negotiable (and we absolutely agree they must be there), we need to go much beyond that. 𝐖𝐞 𝐦𝐮𝐬𝐭 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐛𝐲 𝐞𝐦𝐛𝐞𝐝𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐩𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐨𝐨𝐥𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐞-𝐥𝐚𝐛𝐞𝐥. For larger wineries, this is also a chance to lead the way in providing full transparency and traceability by automatically collecting data throughout production and the supply chain, delivering it directly to consumers through Digital Product Passports.
We must not forget that a proper e-label is not a website. Unlike websites, it has an entirely different, product/label-focused UI. Most importantly, it is built on top of GS1 Standards for data, data exchange, and QR codes, ensuring global consistency and reliability.
As Thomas said, 𝐰𝐢𝐧𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭; 𝐢𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐥𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐚 𝐛𝐫𝐢𝐝𝐠𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞
Customised Solutions for the World’s Finest Wines
Our approach is simple yet meticulous: we customise and craft e-labels tailored to each winery’s unique requirements for design, functionality, and consumer experience. Our focus is on creating premium e-labels that embody the quality and story of the world’s finest wines.
A Mission to Represent Excellence
Our mission is clear: “Put your winery’s ambassador in every QR code!” Labellink collaborates with select wineries that set new benchmarks in compliance, innovation, and consumer engagement. These partnerships are revolutionising the way wineries connect with their audiences.
Dedicated E-Label Interfaces
Labellink’s e-label solutions provide wineries with an interface that offers:
- AI Assistant for personalised guidance
- Beautifully crafted information
- Translations and market-specific details
- Advanced accessibility tools
- Full traceability
- Feedback and interactivity features
- Gamification elements to enhance engagement
- Community and membership features
- Updates, promotions, and notifications
- E-commerce functionality
- And much more!
GS1 Standards for Market Excellence
In partnership with GS1 UK, GS1 in Europe, and GS1 France, Labellink empowers wineries to:
- Win distributors and partners
- Leverage GS1 powered QR codes
- Achieve GS1 EPCIS traceability
- Synchronise data using GS1 GDSN
Together, we are transforming the way wineries connect with consumers, partners, and the broader market. With Labellink, every bottle becomes more than just wine—it becomes a gateway to an immersive, informative, and engaging experience.
Global (English)