Scan for all. Hide nothing.

At Labellink, we believe every product should tell its full story—openly, honestly, and beautifully. We build meaningful connections between brands, products, and people by delivering trusted, transparent information that inspires better decisions and lasting product experiences.

Unlike brand-centric platforms, Labellink puts the product at the centre. We help businesses build trust, foster appreciation, and keep products valuable across their lifecycle—with ongoing information, support, and guidance on reuse, recycling, and responsible disposal.

When we say Scan for all, we are talking about scanning a single QR code that gives access to everything: all information, for all people, in all places, across all systems. But it also means something deeper. Because every time someone scans to view full, transparent product details, they are part of a quiet shift—one that pushes businesses to do better. And when that happens, we all benefit.

Better products. Better choices. A better world.

Making a difference to 85 million people every day.

Created by United Experts, Labellink leads digital innovation with 28 years of experience in complex enterprise projects. We are not just delivering digital experiences—we are making a real difference in the lives of over 85 million people every single day. Labellink reflects that scale, reliability, and our deep commitment to doing meaningful work that improves how people interact with products, information, and the world around them.

Our Leadership

Our leadership team brings decades of industry experience, having led transformative projects for the largest enterprises worldwide. More than just colleagues, we are a group of friends who, in most cases, have been working together for over 25 years.

Boris brings 27 years of expertise in digital transformation for industry giants like Microsoft, BNP Paribas, and ABB, leading Labellink's mission to revolutionize product transparency through Connected Labels and Digital Product Passports, driven by his passion for human-centric tech.
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Boris Motusic Boris Motusic

With 20+ years of experience in digital transformations for governments, NGOs, and brands like Oracle and Microsoft, as well as her background as a university lecturer and Doctor of Philosophy, Andreana brings her extensive expertise to Labellink, driven by passion for sustainability.
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Dr. Andreana Motusic Dr. Andreana Motusic

Robert has a diverse background in consultancy, project management in energy and greenhouses, marketing, and PR, with previous experience at CzechTrade Zagreb, FIRO-tour, Mather PR, and Terinvest.
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Robert Vindiš Robert Vindiš

Specializing in French-speaking clients, Thomas excels in communication and has extensive experience in logistics, including work with the City of Paris. He holds a master’s degree from Université Paris Nanterre.
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Thomas Butorovic Thomas Butorovic

Miroslava has extensive experience in labeling and has held management roles at Bayer and Envu, bringing strong business acumen in multinational environments, with a focus on sustainable solutions.
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Miroslava Hristova-Chakarska Miroslava Hristova-Chakarska

An accomplished engineer committed to sustainability, Marija advances digital technologies with a focus on environmental impact and has successfully collaborated with international clients and government agencies.
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Marija Kustura Marija Kustura

Ron has a background in media, communication, and education, holding a Master's degree from Wilmington University, with strong communication and problem-solving skills, bringing superb communication with clients to Labellink.
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Ron Duke Evans Ron Duke Evans

Braulio has a strong sales background with extensive experience, having worked with small businesses and managed large accounts at Bank of America (Countrywide), and brings top-notch communication skills and a wide network of connections.

Braulio Algarate Braulio Algarate

Dušan is a passionate technology expert whose meticulous attention to detail and focus on optimizing everything from code to UX ensure Labellink remains at the highest technical standard, delivering an exceptional experience for businesses and users.
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Dušan Gojković Dušan Gojković

Everybody loves Stefan! He effortlessly connects with everyone from production to the boardroom, ensuring Labellink clients get the best experience. In addition to his role at Labellink, Stefan is the proud owner of Crispins, a landmark wine bar in London.
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Stefan Rastovic Stefan Rastovic

Business for good.

Labellink is a Certified Social Enterprise with a deep passion for making a positive difference. Our mission is driven by four key goals:

  • Supporting our customers’ sustainability efforts
  • Empowering consumers to make informed choices
  • Creating experiences that are inclusive and accessible
  • Reducing the negative impact of advertising

 

We believe in giving back to the community through educational events, offering special pricing and pro bono work to fellow Social Enterprises, NGOs, educational institutions, and local governments. We also regularly contribute to Open Source projects that align with our key goals.

More from Labellink...

Case Studies

Review case studies on DPP implementations.

Guides

Explore Digital Product Passports across industries.

Blog

Updates on Labellink and insights about DPPs.

What's New

Release notes for new Labellink features.