Information that matters.
Experiences we love.

At Labellink, we believe in importance of building meaningful connections between brands, products, and customers. We are committed to highlighting genuine value, inspiring informed choices, fostering sustainability, and creating lasting product experiences beyond the point of purchase.

Our product-centric platform contrasts with brand-centric approaches by focusing on dedicated product engagement. We help businesses build trust, create meaningful relationships with their products, and inspire product appreciation. Labellink serves as a product hub, providing ongoing information, support, interaction, and, finally, guidance on reuse, recycling, and disposal—ensuring products are cared for and remain valuable throughout their lifecycle.

We envision a future where every product tells a story, every customer makes decisions they trust, every business thrives by making an impact that lasts, and our world benefits from sustainable and human-centric choices.

Delivering experiences to 85 million people every day.

Created by United Experts, Labellink leads digital innovation with 27 years of experience in complex enterprise projects. We are shaping the daily digital experience of over 85 million users, and Labellink embodies that scale, reliability, and a commitment to excellence.

Our Leadership

Our leadership team brings decades of industry experience, having led transformative projects for the largest enterprises worldwide. More than just colleagues, we are a group of friends who, in most cases, have been working together for over 25 years.

Boris brings 27 years of expertise in digital transformation for industry giants like Microsoft, BNP Paribas, and ABB, leading Labellink's mission to revolutionize product transparency through Connected Labels and Digital Product Passports, driven by his passion for human-centric tech.
LinkedIn Profile

Boris Motusic Boris Motusic

With 20+ years of experience in digital transformations for governments, NGOs, and brands like Oracle and Microsoft, as well as her background as a university lecturer and Doctor of Philosophy, Andreana brings her extensive expertise to Labellink, driven by passion for sustainability.
LinkedIn Profile

Dr. Andreana Motusic Dr. Andreana Motusic

Robert has a diverse background in consultancy, project management in energy and greenhouses, marketing, and PR, with previous experience at CzechTrade Zagreb, FIRO-tour, Mather PR, and Terinvest.
LinkedIn Profile

Robert Vindiš Robert Vindiš

Specializing in French-speaking clients, Thomas excels in communication and has extensive experience in logistics, including work with the City of Paris. He holds a master’s degree from Université Paris Nanterre.
LinkedIn Profile

Thomas Butorovic Thomas Butorovic

Miroslava has extensive experience in labeling and has held management roles at Bayer and Envu, bringing strong business acumen in multinational environments, with a focus on sustainable solutions.
LinkedIn Profile

Miroslava Hristova-Chakarska Miroslava Hristova-Chakarska

An accomplished engineer committed to sustainability, Marija advances digital technologies with a focus on environmental impact and has successfully collaborated with international clients and government agencies.
LinkedIn Profile

Marija Kustura Marija Kustura

Ron has a background in media, communication, and education, holding a Master's degree from Wilmington University, with strong communication and problem-solving skills, bringing superb communication with clients to Labellink.
LinkedIn Profile

Ron Duke Evans Ron Duke Evans

Braulio has a strong sales background with extensive experience, having worked with small businesses and managed large accounts at Bank of America (Countrywide), and brings top-notch communication skills and a wide network of connections.

Braulio Algarate Braulio Algarate

Dušan is a passionate technology expert whose meticulous attention to detail and focus on optimizing everything from code to UX ensure Labellink remains at the highest technical standard, delivering an exceptional experience for businesses and users.
LinkedIn Profile

Dušan Gojković Dušan Gojković

Everybody loves Stefan! He effortlessly connects with everyone from production to the boardroom, ensuring Labellink clients get the best experience. In addition to his role at Labellink, Stefan is the proud owner of Crispins, a landmark wine bar in London.
LinkedIn Profile

Stefan Rastovic Stefan Rastovic

Business for good.

Labellink is a Certified Social Enterprise with a deep passion for making a positive difference. Our mission is driven by four key goals:

  • Supporting our customers’ sustainability efforts
  • Empowering consumers to make informed choices
  • Creating experiences that are inclusive and accessible
  • Reducing the negative impact of advertising

 

We believe in giving back to the community through educational events, offering special pricing and pro bono work to fellow Social Enterprises, NGOs, educational institutions, and local governments. We also regularly contribute to Open Source projects that align with our key goals.

More from Labellink...

Case Studies

Review case studies on DPP implementations.

Guides

Explore Digital Product Passports across industries.

Blog

Updates on Labellink and insights about DPPs.

What's New

Release notes for new Labellink features.