Connected Labels:
Let Your Products Speak!

Labellink helps businesses transition from paper to digital labels, linking QR Codes, NFC tags, and RFID tags to intelligent product data and AI. It is like having a business representative in every label! Our solutions streamline supply chains, empower consumer interactions, and ensure compliance.

Smart Product Information

QR Codes, NFC & RFID Tags – Smart identifiers that store, transmit and link to product data;
Digital Labels (E-labels) – Replacing traditional printed labels with dynamic, digital product information;
Digital Product Passports (DPPs) – Collecting and storing product data automatically from manufacturing to supply chain;
GS1 GDSN – Synchronizing product data across trading partners and the entire supply chain, improving accuracy, speed, and compliance;
Verified by GS1 – Ensuring products and product data are authentic;
AI-Ready Product Data – Optimized product data for AI; the new SEO!

Supply Chain & Business Efficiency

GS1 EPCIS – Tracking where products are, what happens to them, and when
GS1 DataMatrix – Ensuring traceability and compliance in healthcare, retail, and other industries
Automated & Optimized Supply Chains – Reducing errors and improving efficiency with structured data
Seamless Data Sharing – Helping businesses and partners work together with global standards

Consumer Engagement in the Physical World

Smart Labels for Consumers – Giving people instant access to trusted product details
A Dedicated Product Experience Interface – A single place for info, support, marketing, and more
Transparency & Trust – Showing real product data, sustainability info, and certifications
Post-Purchase Support – Digital access to manuals, warranties, and help
AI & Smart Shopping – Making product info easy to find for both people and AI

What is GS1?

GS1 is the organization behind every barcode you scan and the GTIN that uniquely identifies products worldwide. Now, it is bringing GS1 QR Codes and smarter data standards for the AI era. Labellink is a key GS1 partner in this transition, helping businesses connect products to the digital world.

Deliver verified and trusted product info where it matters.

Labellink platform helps you manage standardized, structured, and semantic product information data compliant with GS1 standards. Sync this data to GS1 Global Data Synchronisation Network (GDSN) and exchange it globally in a standardized format. Use it on websites, apps, partner channels, and more.

AI Agents

AI optimization is the new SEO! Optimize your data so AI agents like ChatGPT can understand and find it.

E-labels & DPPs

Engage consumers in the physical world with e-labels and Digital Product Passports, accessible through GS1 QR codes.

Online Marketplaces

Sync standardized data and rich, beautiful product information to popular marketplaces like Amazon, Uber Eats, Glovo, Deliveroo, Wolt and more.

Apps & Websites

Unlike CMS or e-commerce platforms, Labellink provides standardized, verified product data that is independent, lasting, and available to any app or website.

Software & Systems

Provide standardized, verified product data for ERP, POS, WMS, and other systems, ensuring consistent and reliable information across supply chains.

Switch from barcodes to GS1 QR codes for smarter scans.

Experience the power of next-generation barcodes with Labellink and GS1, where a simple scan connects your customers to valuable insights and empowers your business with actionable data.

Engaged Consumers

Provide access to product info, promotions, related products, interactive experiences, and more.

Physical Interaction Analytics!

For the first time, businesses can understand how consumers interact with their products beyond the digital world. Labellink Analytics offers precise scan-context data, unlike traditional web metrics, and integrates seamlessly with Microsoft Power BI.

Regulatory Compliance

Ensure full compliance with labeling and data regulations set by both the European Union (EU) and the United States (US).

Inventory Management

Reduce administrative tasks, improve product availability, reinforce the 'first in, first out' process, and minimize waste.

Improved Packaging

Optimize packaging space for marketing, stay ahead of future legislation, and enhance the consumer experience.

Brand Protection

Safeguard your brand by verifying authenticity, preventing the sale of expired or recalled items, and eliminating counterfeit products.

Traceability

Trace the product journey throughout the supply chain, verify sourcing, and boost consumer confidence with transparency.

Sustainability

Provide recycling information, contribute to the circular economy, and reduce paper use and printing costs.

"Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information, and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 standards inside — a single barcode that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout."

Jon R. Moeller

CEO, Procter & Gamble

Transform consumer engagement in the physical world!

In the physical world, your digital tools like analytics, interactivity, accessibility, and multimedia are gone. However, Labellink QR codes link to e-labels or Digital Product Passports, providing a unique interface with standardized, verified product data—not just an ordinary website.

E-labels

E-labels link GS1 QR codes to structured, verified product data with an enriched interface offering interactivity, accessibility, translations, and more. Importantly, it's not a website but a dedicated e-label experience.

Digital Product Passports

DPPs extend e-labels by collecting data throughout production and the supply chain, providing full traceability. DPPs serve as an interactive hub for the product's entire lifecycle, enabling both data access and updates.

Join the finest.

Labellink, crafted by United Experts, stands at the forefront of digital innovation with 26 years of unparalleled expertise in complex enterprise projects. Our team shapes the daily digital experience of over 85 million users, marking a significant impact in the technological landscape. Built for scale and reliability, Labellink embodies our enduring commitment to excellence.

Accelerate success with Labellink's one-stop shop.

Labellink is your one-stop shop for seamless transition to GS1 QR Codes, e-labels, and Digital Product Passports.

Software Platform

Comprehensive platform for e-labels, DPPs, product info management, and supply chain.

Services

End-to-end services for digital labeling, including custom development, consulting, support...

Solutions

Optimised solutions for EU wine labels, textiles, food products, electronics, and more.

Workshops

Spend a day with the top industry expert at your office!
Workshop + consulting + insights!

Pilot Projects

Join a pilot project with Labellink to explore e-labels, Digital Product Passports, and the transition from barcodes to GS1 QR codes.

Connected Labels:
Let Your Products Speak!

Smart Product Information

Supply Chain & Business Efficiency

Consumer Engagement in the Physical World

What is GS1?