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Labellink turns a single QR code into a mark of excellence, loved to be scanned, proudly displayed on products, and trusted by consumers, brands, and the entire supply chain to deliver all the right information, engagement, transparency, compliance, and traceability.
Labellink, a brand by United Experts, which delivers digital experiences to 85 million daily users including brands like:
All about the product, all in one place – all in OneUI by Labellink.
Compliant data and structured information that forms the official product label. Seamlessly adapts to local languages, country-specific requirements, and regional regulations.
Give the product a voice of its own. Share videos, insights, and origin stories that help users truly understand and appreciate what makes this product unique.
Labellink’s AI Assistant knows everything about your product and brand, and speaks in your unique style and voice.
Offer real-time support connected directly to the product being scanned — no searching, no waiting, just answers when and where they are needed.
All instructions, guides, and helpful documents in one place — tailored to the specific product, always up to date, and accessible in a single scan.
Deliver important updates or changes related to the exact product scanned — including safety info, improvements, or version history — all in one place.
Also deliver contextual promotions tied to the product — not generic ads. Show special offers or loyalty rewards that deepen user engagement and interest in this specific item.
Let users buy the exact product they scanned, directly within the Labellink interface. No redirection, no friction. The shopping experience is embedded and fully aligned with the product information.
Turn product interaction into appreciation and fun. Quizzes, AR, and challenges invite users to explore and engage with what makes this product stand out.
Help users explore exactly what complements or connects with the product they are scanning — whether it is compatible parts, recommended accessories, or upgraded alternatives.
Show the journey of the product from origin to shelf. Reinforce transparency, build trust, and meet evolving global standards like the EU Digital Product Passport.
Labellink Resolver detects key details about every scan and personalises content, offers, and experiences accordingly — all from one single QR code. No need to generate separate campaign links or codes.
Target by:
Scan location (country, region, store…)
Time and date
Language and region (units, terms, regulations)
New vs. repeat scan
Product use stage (just purchased, in use, end-of-life)
Sales channel or retailer
Proximity to physical stores or events
Campaign source (e.g. packaging, ad, display unit)
User behaviour patterns (anonymised)
Regulatory zone (e.g. US FDA, EU FIC)
The industry is shifting from barcodes to QR codes powered by GS1 standards. One smart code for all that carries more, connects more, and does more.
Labellink is an official GS1 partner for the QR code transition.
The QR code opens the digital label with full product info.
The QR code is scanned just like a barcode, but smarter.
The QR code supports restocking and in-store tasks.
The QR code enables traceability and automation.
Description:
A QR code powered by GS1 standards looks like any regular QR code, but it is far more capable. It carries official product identifiers, can store important data for offline use, and connects to multiple types of trusted digital content through a single scan. It also adapts what it shows based on who is scanning, from where, and with which device.
Labellink Integration:
Labellink generates all QR codes in accordance with GS1 standards and goes far beyond simple code creation. The platform enables full-featured management of each code’s content, language variants, user journeys, access rules, and performance insights — ensuring that every scan delivers the right experience across all markets and systems.
Description:
GS1 Digital Link is a global standard that turns product identifiers into smart web links. It allows one link to lead to many types of information, such as product details, instructions, or traceability, depending on who is scanning and how.
Labellink Integration:
Labellink builds every QR code on the GS1 Digital Link standard, enabling structured, multilingual, and context-aware access to trusted product information. Everything is managed in one place and always stays up to date.
Description:
A GS1 Resolver is like a smart traffic controller for QR codes. When someone scans a GS1 QR Code, the Resolver decides where to send them — whether that is a product page for a consumer, a safety sheet for a technician, or a traceability record for a regulator. It adapts based on who is scanning, where they are, and what device they are using.
Labellink Integration:
Labellink Resolver utilises GS1 standards to deliver smart, context-aware redirection. Unlike other resolvers, it is deeply integrated with the full Labellink platform, enabling advanced features like user-specific content, localisation, fallback rules, and analytics — all managed in one place.
Description:
The Global Data Synchronisation Network (GDSN) is a global system that enables companies to exchange standardised, trusted product data with their trading partners. It works through certified data pools hosted by GS1 partners — like web hosting for product information — to keep supply chains accurate and aligned.
Labellink Integration:
Labellink offers optional integration with GS1 GDSN for businesses that need to share product data across the supply chain. This allows companies to connect with trading partners through their chosen data pool, while managing Connected Labels and digital content from one central platform.
Description:
GS1 EPCIS is a global standard that records key events in a product’s journey through the supply chain, similar to a detailed travel log. It helps answer four essential questions: what the product is, when the event happened, where it took place, and why it occurred. This creates transparency and traceability at every step, such as shipping, packing, or receiving.
Labellink Integration:
Labellink offers optional integration with EPCIS, allowing companies to turn raw supply chain data into clear, meaningful stories. Through a simple scan, consumers, partners, or regulators can see what happened to a product, where it was, when, and for what purpose.
Description:
Verified by GS1 is a global service that allows companies to confirm the validity of product identifiers, such as Global Trade Item Numbers (GTINs) and Global Location Numbers (GLNs). It ensures that these identifiers are properly structured, correctly assigned, and linked to the appropriate company, enhancing trust and accuracy in product and location information.
Labellink Integration:
Labellink offers optional use of Verified by GS1 to help ensure product and location identifiers are accurate and trusted. This adds an extra layer of confidence when publishing information through QR codes, supporting consistency, transparency, and brand integrity across all digital channels.
GS1 is the organisation behind every barcode you see on products in stores, warehouses, and delivery boxes — and behind the GTINs that uniquely identify products around the world. With over 2 million companies using its standards and more than 10 billion barcode scans each day, these little black lines are just the beginning.
Now, GS1 is leading the shift to smarter data standards for the digital and AI era, including GS1 QR Codes that can carry much more than just a number. Labellink is proud to be a key GS1 partner in this global transition, helping businesses connect their products to trusted, intelligent, and engaging digital experiences.
Labellink makes the digital label more than just a scan. It becomes the official source of product data for all systems.
AI optimisation is the new SEO! Labellink makes your products visible and understandable to AI.
Labellink offers a modern and robust API that gives other systems easy, real-time access to trusted product data.
Labellink connects to GS1 GDSN to help businesses sync trusted product data across the supply chain, retailers, and partners.
Deliver live, accurate, and visually rich product content to your own apps and websites, or to those of partners and other third parties, from one central source.
Ensure consistent, compliant product listings across major platforms like Amazon, Walmart, eBay, Zalando, and food delivery services such as Uber Eats, Deliveroo, Instacart, and Just Eat across the UK, US, and Europe.
Provide compliant, rich, and live product data to your own e-commerce site or any third-party platform, ensuring accurate information, better customer experience, and higher conversion rates.
Enterprises often store parts of their product data in ERP systems. Labellink provides a more robust and holistic approach, built specifically for Connected Labels and digital channels. It adds tools for compliance, scan analytics, and rich visual content that ERP systems were never designed to handle. But of course, Labellink works alongside ERP, and each solution is fine-tuned to sync the right data to and from the system.
While PIM systems help structure basic product data, they are not built for holistic digital engagement. Labellink adds everything needed for the next generation of product information — including rich visual content, compliance tools, QR code generation, localisation, multi-market publishing, scan analytics, accessibility, and consumer interaction. It is purpose-built for deep integration with Connected Labels, QR codes, and the entire digital experience, while working smoothly alongside existing PIM systems.
CRM systems are built to manage customer relationships, not product data. Labellink fills this gap by delivering accurate, enriched product information that improves customer service, support answers, recommendations, and personalisation. It works alongside CRM platforms to bring trusted product knowledge into every customer interaction, powered by visuals, compliance data, and scan insights from Connected Labels.
Feeds content-rich product information into CMS platforms for powerful digital experiences. Labellink offers ready integrations with tools like WordPress and Adobe Experience Manager, or makes data available through the robust Labellink API.
Adapt easily to any business system or workflow to deliver product data exactly where it is needed. Labellink can provide a fully custom solution or make data available through its robust API, depending on what works best for each organisation.
A modern, central hub for managing everything about your products in the digital world - from core data and rich content to digital labels and Digital Product Passports. Labellink Product Studio replaces or complements tools like PIM and ERP, bringing together everything needed to deliver trusted, compliant, and engaging product experiences.
This is the digital front of the product, where everything comes together: the official label, storytelling, AI assistant, engagement tools, support, traceability, and notifications. Designed to be seen, trusted, and used by everyone — OneUI is the heart of the Connected Label experience, and the flagship of the Labellink approach.
Labellink Engage is a suite of tools designed to turn every scan into a meaningful interaction. From personalised content and promotions to feedback, surveys, and loyalty touchpoints, it helps brands connect with consumers in real time — in every market, language, and moment that matters.
Labellink AI is deeply integrated with the entire Labellink platform. From the flagship AI assistant that knows everything about each product to powerful tools for data validation, content enhancement, and compliance checks, it brings intelligence to every layer of the Connected Label experience.
The Labellink API connects the platform with the rest of your digital ecosystem. It makes product data, content, and label logic available to ERP, PIM, CRM, CMS, e-commerce platforms, and any custom system — reliably, securely, and in real time.
Labellink Resolver™ is a GS1 Resolver enhanced with powerful, platform-wide capabilities. It routes every QR code scan to the right content based on language, region, user type, or context — whether that means a product page, safety sheet, or traceability record. Fully integrated with the Labellink platform, it ensures every scan delivers the right experience at the right moment.
Expert guidance to plan, align, and accelerate your Connected Label strategy.
Tailored solutions built to fit specific business needs and systems.
Practical, personalised training to empower your teams.
Reliable, ongoing assistance to keep everything running smoothly.
Turn your QR codes into moments of connection, trust, and impact.
Labellink is ready when you are.
Country & Language
Global (English)
Belgien (Deutsch)
Belgique (Français)
Canada (English)
Canada (Français)
Deutschland (Deutsch)
España (Español)
France (Français)
Italia (Italiano)
Luxembourg (Français)
Luxemburg (Deutsch)
Monaco (Français)
Schweiz (Deutsch)
Suisse (Français)
United Kingdom (English)
United States (English)
Österreich (Deutsch)
